Derek brings to Retina Labs over a decade of extensive salesexperience across several industries, including SaaS, digital marketing, andMedicaid/Medicare Advantage health plan payors. Derek's unique understandingand appreciation for aligning digital marketing best practices withgo-to-market business development strategies has been the primary driver forhis career path goals. During his six years spent with a digital marketingagency, Derek has established key skill sets involving customer journey mapping,content marketing, and enhancing online brand presence to increase customerengagement. In his most recent role as Business Development Manager at Icario,Derek established Account Based Marketing processes to identify new marketopportunities and created targeted outbound campaigns using value-based ROImetrics with prospective health plan payors. As a true believer in creatingsynergies between Sales & Marketing, Derek is excited about the opportunityto collaborate cross-departmentally and drive future revenue growth for RetinaLabs. Outside of working hours, Derek enjoys snowboarding, golfing,motorcycling, four wheeling, snowmobiling, and spending time at his cabin innorthern Minnesota.